Understand Your Brand

UNDERSTAND YOUR BRAND:
BEST PRACTICES FOR NAMING YOUR COMPANY

  • Your name tells people about your values
  • Your name could signal the quality of your product or service
  • We’ve all heard of edgy names that are poorly chosen. Thosenames can have an immediate negative perception.
  • The name of your business should be easy to spell, andspelled correctly.
  • A catchy name can positively help you.
  • Understanding the name, and easy pronunciation are helpfulfor business development.WHY THE NAME IS IMPORTANT:
  • Your name tells people about your values
  • Your name could signal the quality of your product or service
  • We’ve all heard of edgy names that are poorly chosen. Thosenames can have an immediate negative perception.
  • The name of your business should be easy to spell, andspelled correctly.
  • A catchy name can positively help you.

• Understanding the name, and easy pronunciation are helpful for business development.

EXAMPLES:

  • Axium is always auto corrected to Axiom.
  • Komplete spelled with a K may be confusing, or lost intranslation.
  • People may negatively perceive your persona, simply becauseyour style led you to misspell the name.
  • Edgy names can limit your audienceHOW TO NAME YOUR COMPANY:
  • Make sure that your ideas for a business name aren’t already in use.
  • Again, make sure the name isn’t already in use!
  • Visit the Colorado Secretary of State to check

HOW TO NAME YOUR COMPANY:

  • Make sure your business name is available as a domain name (website name):
    www.godaddy.com Or www.who.is
  • Search for your business name as a web domain name.
  • There may be different combinations of the way you chooseto use full words or abbreviations, that cost more or less.You might have to get creative.
  • If you cannot find a reasonable domain name, choose a newbusiness nameGET A LOGO:
  • InterNACHI offers FREE logo design
  • Do not use cheap sites like www.fivr.com because you willget a poor quality and it will not be strategized with yourbrand. You get what you pay for.
  • LOGOS ARE CRUCIAL – people recognize your companybecause of your logo
  • Ensure your logo is different so you can be identified easierout of a sea of inspection companies

LOGO IDEAS:

  • Youcanuseyourbusinessnameasaplayonwords. • Ex. If your business name is Mountain High, you couldincorporate a mountain
  • Colorisimportant–Peopleareattractedtocolors.
    • Ex. High contrasts, grayscales, or a single dominate colorcan all have effect.
  • Clichéscanbesafe,butwillstruggletostandout.
    • Ex. “5280” anything in Denver is used very repetitively.People either identify with it or see it as generic.
  • Besureitdoesn’tmeananythingpeoplecould perceive as offensive.• Ex. If it looks like a duck, quacks like a duck, it’s a duck – no matter what you tell people.

Steps To Starting Your Home Inspection Business

  1. Naming Your Business
  2. Domain and Hosting package2.1. Email Address
  3. Address3.1. Google Local Considerations 3.2. Not your home address
    3.3. PO Box
    3.4. UPS Store3.5. Virtual Offices
  4. Phone System4.1. Not your cell phone
    4.2. Who is going to answer your phone?4.2.1. Inspector Answer
    4.2.2. Assistant Answer
    4.2.3. Call Center Answer
    4.2.4. Axium Call Center Answer4.3. Virtual PBX systems 4.3.1. Vonage 4.3.2. RingCentral 4.3.3. Grasshopper4.4. Vonage ( I do get a referral credit if you click through on the membership site) 4.4.1. Reporting
    4.4.2. Call Forwarding
    4.4.3. Call Recording4.4.4. Marketing Numbers4.4.5. Call Porting
  5. Business Entity5.1. Sole Proprietor (Not Recommended) 5.2. LLC
    5.3. S-Corp
    5.4. C-Corp
  6. Registered Agent of Service
  7. Attorney – Legal Team – Legal Shield Attorney
  8. Secretary of State Filing
  9. Operating Agreement
  10. EIN Employer Tax ID Number – SS4
  11. Bank Account11.1. Bring Articles of Organization – Certificate of Good Standing – EIN Letter 11.2. All Accounts in Business Name
    11.3. Checking
    11.4. Debit CardCredit Card

11.5.

11.6. Secured Credit Cards 11.7. Deposits

11.7.1. Deposit Stamps 11.7.2. E Checks ACH 11.7.3. ATM Deposits

  1. Accounting
    12.1. Find CPA to consult with
    12.2. Bookkeeper
    12.3. Accounting Software Quickbooks Online 12.4. Start from day one with proper accounting
  2. Merchant Account 13.1. Bank 13.2. Square 13.3. Intuit
  3. Department of Revenue State ID Number
  4. Local City Taxes
  5. Insurance
    1. 16.1.  Liability
    2. 16.2.  E&O
    3. 16.3.  Business Car Insurance
    4. 16.4.  Bonding
    5. 16.5.  Referrer Liability
    6. 16.6.  Workers Compensation
  6. Marketing
    1. 17.1.  Logo Design
    2. 17.2.  Business Cards
    3. 17.3.  Brochures
    4. 17.4.  Website Design
    5. 17.5.  InterNACHI ID
    6. 17.6.  Vehicle Signage
  7. Clothing
    1. 18.1.  Logo Shirts
    2. 18.2.  Logo Hats
    3. 18.3.  Logo Jacket
  1. Inspection
    1. 19.1.  Cover Page
    2. 19.2.  Agreement
    3. 19.3.  Waivers
    4. 19.4.  Pay at closing form
    5. 19.5.  Copies of Insurance
    6. 19.6.  InterNACHI SOP
    7. 19.7.  Clear Sleeves
  2. Tools

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